The recent opening of the new Walmart Supercenter has altered the Fulton County landscape, both literally and figuratively. It employs a design language that relies on showcasing its size and power while simultaneously trying to introduce new elements to its brand. In this month's Design Matters article in the Leader Herald I take a stab at examining the design elements of this new object on our landscape.

An Acropolis on the Arterial

To better understand some of what I am writing about I am providing some photos for your viewing pleasure.

 The main entrance offers something more than a box and attempts a new formal language that signals a more modern aesthetic. Unfortunately the colors are too neutral and the forms nothing but a pastiche on the box.

 They should have done more with this formal language. But it would be better if there was more transparency (windows) into the building. The faux window openings try to create texture and rythm but it gives way to a long expanse of blank wall. This was the opportune place to create an outdoor public zone.

 A sea of asphalt as much as 2-3 city blocks could separate you from your car and the entrance.

 Higher roof with skylights offers some natural light and longer views. Notice the introduction of the yellow wall color surrounding the grocery section of the store.

 Higher space, with more natural light is much better.

 Wider aisles are great, but Walmart merchandising still narrows them a bit too much especially along the back aisle.

 That band of yellow helps to distinguish the food from the rest. Use of color to distinguish departments is a good strategy. More visual, less verbal.

 Wide front aisle is much appreciated. Introduction to front end "stores" starts to create a "main street" concept. It would be better if this could translate to the exterior.

 The Rt 30A intersection. There is no sidewalk from Kingsboro Ave. to connect to Walmart even though many Walmart shoppers are within walking distance. This sets up a dangerous circumstance for walkers and bicyclists.

  The sidewalk points to the entrance until the parking lot guard rail.

 The traffic circle is easy to navigate for cars, not so much for pedestrians and cyclists.

The extension road from Kingsboro is a good attempt to connect to the city, the lack of a sidewalk on the other side of 30A and no landscaping along the sidewalk make this an unfriendly stretch with little utility for a pedestrian friendly experience.